Winnipeg Commercial Industrial Photographer, duality photographic

About the Photographer

Commercial Photographer - Winnipeg Based - Michael Roberts

My path to becoming a commercial photographer started at a very early age. One of my earliest memories is running around the family home in Winnipeg with a Brownie Hawkeye that my mom had put in my toybox. I didn’t know what it did but it made a cool clicking noise when I pushed the button! I eventually got into graphic arts while in high school. I had no formal training but I would screen print photo-stenciled t-shirts for myself and my friends. After graduation, my sister gave me her camera and I’ve been taking pictures ever since.

My foray into commercial photography would have to wait a few years, though. I became a graphic artist in 1993 and worked in that profession until 2001 when I decided to devote all of my efforts to commercial photography. Duality Photographic and Digital Services is the result.

Why 'Duality'? The Oxford American Dictionary defines duality as "an instance of opposition or contrast between two concepts or two aspects of something" The word describes my approach to photography because I’ve always split my time between using the most modern digital techniques and the old-world, film and chemistry techniques. I don't have that old Brownie Hawkeye anymore but I bought another one, plus about a dozen other cameras dating from the 1920's to the 1970's a few years back and I've used all of them at least once. I love the authentic vintage picture quality that you get from using authentic vintage equipment. I still have the camera my sister gave me and every once in a while, I'll take it out of the case and take a roll of pictures with it. Then I'll go back to my Canon 5D Mark II and enjoy the benefits of modern technology and the picture quailty that demanding art directors expect. In that sense, I guess I am of two minds.

Contact the Photographer

If you like what you’ve seen on this web site and would like to have me take some photos for you or if you just want a free quote on your photographic project, give me a call at (204) 997-9905 and ask for Michael Roberts or email me at info@thatseasy.ca.